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Mr. Musk has tried to be a Jack of all: his outstanding achievement in Space X and the electric cars business do not make him a great social media manager. 

Twitter's future is not in the hands of Elon Musk but in the hands of

Social Media users - slightest fluctuations in the customers' mood 

could bring a multi-billion social media giant to its knees.

There is a chance that colonizing Mars could be an easier task than 

managing a $44 billion internet toy 

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